The Pond by Citi Passport Program
Tough times call for free ice skating. So we branded The Pond as a winter destination and created a Pond passport with stamps and discounts. We gave away fridge magnets, spread holiday cheer with free hot chocolate trucks, and branded subway entrances with arrival/departure signage.
Over 50,000 holiday consumers participated in the Pond passport program.
![](https://carbon-media.accelerator.net/0000000cgWC/3DcQRsi7h9Gc7JyocpJXME;960x613.jpeg?auto=webp)
Pond, NY
![](https://carbon-media.accelerator.net/0000000cgWC/aLnEYeNl1iWe5YaHgkKFLp;506x329.png?auto=webp)
Newspaper
![](https://carbon-media.accelerator.net/0000000cgWC/4nL6lk3K1YVd5maOoMjxhl;439x328.jpeg?auto=webp)
Create a new holiday season. Oversaving.
![](https://carbon-media.accelerator.net/0000000cgWC/eigGrWRTYhEdHpubycjtt8;670x339.png?auto=webp)
Raise your hands if you love saving money.
![](https://carbon-media.accelerator.net/0000000cgWC/5bkw3Qz7NOEccI6CPodUvI;450x372.png?auto=webp)
Magnet
![](https://carbon-media.accelerator.net/0000000cgWC/iepoKJVuxGjbgvrroIIBbg;990x742.jpeg?auto=webp)
Jacket
![](https://carbon-media.accelerator.net/0000000cgWC/9jGvklQ3VuibDR9PRvXxYM;1920x758.jpeg?auto=webp)
Hot Chocolate truck
![](https://carbon-media.accelerator.net/0000000cgWC/jfvVDAr0geMbQ9hgf5jM2c;684x98.png?auto=webp)
Billboard/Banners
![](https://carbon-media.accelerator.net/0000000cgWC/hd3LfpbvUr6dfHsKnIt8Vs;960x584.png?auto=webp)
The mascot
![](https://carbon-media.accelerator.net/0000000cgWC/8yUie0xTeGegfYHFDFXkeu;670x465.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000cgWC/bwgBjTBMNykbBZ7PFG6T0F;948x686.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000cgWC/egJzF1lTNygbFfYz5H3GDa;942x686.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000cgWC/lgz7YQNWkbcdJoakku1Hbl;944x682.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000cgWC/alc6M8wp1FubVLS2y6dabt;944x682.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000cgWC/jZ2byLgcv4kg46DDP84tEU;1920x1380.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000cgWC/58Bl2koIou5fvHp7OGOqYj;734x1048.jpeg?auto=webp)